Branding Questions

Ensure prospective clients immediately resonate with you, your offerings, and high-end price point by partnering with a Brand Designer & Strategist who is focused on getting to know both you and your business in order to create intentionally crafted and emotive artwork that speaks to your target audience and helps you align with your future goals.
Unfortunately, there are no one-off logo packages offered at this time. The Brand Suite Package was created as an intricate exploration of your business, combined with your unique personality and vision for future success.
All designs are created with intention, and the full branding package equips you with everything you need (like a beautifully furnished and turn key home) to begin using your new designs in your business, and see results immediately after launch.
Yes! Although I specialize in the Wedding Industry, I love meeting other entrepreneurs and small businesses.
Please schedule a video call consultation to discuss your industry, services, and style to determine if we are a good fit.
I recommend new businesses launch with a DIY approach, gain experience working with a variety of clientele, and opt to work with me on a rebrand once the business is profitable.
In general, my clients have been in business 2 - 8 years, and have a deep understanding of who their ideal clients are. This allows us to have a clear direction during the strategy portion of the process.
Rebranding is a wonderful way to reinvent your business, elevate your touchpoints to increase your starting price for your services, and reach a new luxury audience.
If you currently feel as though your logo or website isn’t representative of your experience or quality of work, and doesn’t make you feel proud to send inquiries to your site, let’s chat!
A minimum of 3 Months prior to when you wish to have everything completed is the best time to reach out.
Your project strategy phase begins two weeks after booking, and your Design Start Date is generally 6 weeks out from the date you booked.
The design reveal is 4 weeks later, and there are an additional 4 weeks allotted for changes and to create additional stationery designs.

Website Questions

Templates are reasonably pretty but lack a sense of direction– leaving you with a vanilla site that isn't memorable, or intentionally driven, to serve you well.
You need a unique and captivating layout that not only features your work, but that draws your viewer into your process and your story to ensure you stand strong against the current of the Internet (because let's be honest, there are a lot of talented vendors out in the wedding sea).
To inquire about the website design process, please inquire directly via email: clarisa@calalanedesign.com
Although I wouldn’t consider myself a copywriter, I generally assist clients with writing headlines, About Me bios, and organizing their information to showcase their services in the best way possible.
Successfully crafted layouts begin with quality images, and I recommend each and every one of my clients have a Brand Photoshoot before we start working on website design.
I guide you through your shot list, recommend props, and work alongside of you step-by-step during the process.
Yes! If you already have your branding created, and are only looking for a custom-built website design, the Website Package on it’s own is available as long as all the essential brand elements can be provided.
Custom-built websites are made completely from scratch! I design everything off Squarespace, and proof mockups of each of your website pages.
Once everything is approved, my team of developers and I work to create custom code (CSS and JavaScript) to completely transform Squarespace into your completely one-of-a-kind online home.
Squarespace is our go-to website design platform due to its wonderful back-end customization ability. Many past clients have moved over to Squarespace from other more limited sites such as Wix.
However, we do accommodate coding development and design on other platforms that have robust customization capabilities such as WordPress and Showit.

Investment Questions

Proposals and invoices are all through Honeybook. You can opt to pay via credit card, debit card, or bank transfer, as well as the ability to set up auto-pay so you can be automatically billed when your installments are due.
Yes! All projects are split up into monthly payment plans. Your first payment is considered your retainer and the following payments correspond to your project timeline.

But there are SO many designers out there...

HOW DO I KNOW YOU’RE THE RIGHT ONE FOR ME?

You should invest in someone who will invest an equal amount of time in getting to know you, understanding your business, your client’s needs, and how to best position you to stand out amongst the crowd in your industry.

Pretty isn’t everything. Pretty is everywhere. Pretty is ordinary. Pretty is easily overlooked and forgotten.

You need intentional. You need a strategy. You need a design with a purpose. With symbolism. And a path to propel you to the next level.

THAT is how I design for my clients. From the heart. Through genuine connections, understanding, and a drive to bring out the best of what you have to offer all wrapped up in designs that capture your heart, reflects your talent, and represent you, beautifully.